The challenge of building accurate data pictures in new market segments

Even in mobile-first markets like Southeast Asia, building an accurate data map of market segments can be challenging. This can be especially true for mobility and delivery providers, who have rich data on one area of their customers' activities, but very little on the rest. How can you build the data pool you need to service these segments effectively?

An alternative-data pool accessible to partners

Jeff taps into multiple sources of alternative data (e.g. payslips, phone bills, social media) when building its credit scores. And this, combined with the inputs of our other partners, creates a rich resource. You can leverage it to gain new insights, or for specific activities like fraud detection. And as our network of partners and networks continues to grow, so will the quality of insights you can access.